It’s April on Broadway. This Man Wants to Sell You on a Show.

Good morning. It’s Wednesday. Today we’ll look at what the spring has in store for Rick Miramontez, a leading Broadway press agent.

Credit…Gabby Jones for The New York Times

Rick Miramontez is both a night owl and an early bird.

He has to be. As the president of DKC/O&M, the theatrical public relations agency he founded in 2006, he is always on call. His agency represents eight shows currently running on Broadway, including “Hadestown” and “MJ.”

And the nine-day stretch from April 17 to 25 — when 12 plays and musicals will open by the cutoff date to be eligible for Tony Award nominations — is the equivalent of the theatrical Super Bowl.

“It’s absolutely seven days a week right now,” Miramontez said in a recent phone conversation from his office, which sits in a penthouse on West 39th Street above the Drama Book Shop.

April is always a busy time for Broadway openings. Like the crush of Oscar hopefuls that open in late December, productions want to open as close as possible to the Tonys deadline to be fresh in the minds of nominators and voters. Tony nominations will be announced on April 30, and the televised awards show takes place on June 16.