Books

Twice, a K-Pop Girl Group, Tops the Billboard Chart for the First Time

The nine-woman K-pop group Twice leads the Billboard album chart for the first time this week with its latest mini-LP, thanks to collectible CD and vinyl sales, while Morgan Wallen marks a full year of blockbuster streaming numbers.

Twice’s “With You-th,” a six-song EP, opens at No. 1 on the Billboard 200 chart with the equivalent of 95,000 sales in the United States. The vast majority of its consumption — 90,000 copies — was through purchases of physical copies, which included 14 collectible variations on CD and three vinyl LP versions, according to the tracking service Luminate.

“With You-th” also garnered 6.3 million streams, the lowest streaming total for a No. 1 album in almost five years, since Celine Dion’s “Courage” opened with 3.9 million in 2019 — a period when sales “bundles” helped albums top the charts by including the music with purchases of concert tickets or merchandise. (After an industry uproar, Billboard tweaked its rules to rein in the practice.)

Wallen’s “One Thing at a Time” rises one spot to No. 2 in its 52nd week on the chart, with the equivalent of 67,000 sales. Since it came out a year ago, Wallen’s album has remained remarkably popular, holding at No. 1 for a total of 18 weeks and never dipping below No. 6 on the all-genre album chart — and even then, only hitting that low point two times.

Week after week, “One Thing” has been a streaming champion, logging a total of 8.3 billion streams since it came out. Even after a full year, each of the album’s 36 tracks is clicked an average of more than two million times on streaming services weekly — by comparison, the six songs on the brand-new Twice album had an average of a little over one million streams apiece.

Also this week, “Vultures 1,” by Ye (formerly known as Kanye West) and Ty Dolla Sign falls to No. 3 after two weeks at the top, while Noah Kahan’s “Stick Season” is No. 4 and SZA’s “SOS” is in fifth place.

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