There was a time last summer when the Democratic Party was cool.

Kamala Harris had just stepped in as the Democratic Party’s nominee for president in the waning days of Bratsummer. She went on the popular podcast “Call Her Daddy.” Tim Walz’s outdoorsy drip led to a Chappell Roan-inspired camo trucker hat. The memes were flowing, and the party’s mood was high.

That moment has long passed. With Donald J. Trump back in the White House, the culture of dude-heavy pop-podcast programming, provocative insults and so-called masculine energy that helped him get there seems like the dominant one. And to some, the response from the left during the previous Trump era — defined by an earnest “resistance” to the president’s agenda — appears outdated and cringe.

As liberals try to get their groove back, some party insiders say Democratic politicians have been encouraged to embrace a new form of combative rhetoric aimed at winning back voters who have responded to President Trump’s no-holds-barred version of politics.

It’s an attempt to step outside the bounds of the political correctness that Republicans have accused Democrats of establishing. And it requires being crass but discerning, rude but only to a point.

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Online, it has a name: “Dark woke.”

“Republicans have essentially put Democrats in a respectability prison,” said Bhavik Lathia, a communications consultant and former digital director for the Wisconsin Democratic Party. “There is an extreme imbalance in strategy that allows Republicans to say stuff that really grabs voters’ attention, where we’re stuck saying boring pablum. I see this as a strategic shift within Democratic messaging — I’m a big fan of ‘dark woke.’”

“Dark woke,” for now, is a meme that lives mostly online. But its roots have been sown throughout the party for years. In the waning days of the Biden administration, memes about “Dark Brandon” often referred to the version of the former president that conservatives most feared. Outside the party, the “dirtbag left,” the term for a cohort of leftists provocateurs who eschew civility politics, inspired headlines for their unrestrained derision of conservatives and liberals alike.

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